About Us

Pecheles Automotive was founded by Joe and Elma Pecheles in July of 1965 with the opening of Joe Pecheles Volkswagen. In 1981, their son, Brian Pecheles, joined the group. Since then, Pecheles Automotive has grown from one dealership to six, with locations in Greenville (Volkswagen, Audi and Hyundai), Washington (Ford and Toyota) and New Bern, NC (Honda).Â
Our values are underpinned by the belief that our success is limited to the success of the people and the communities we serve. This explains why we are constantly growing by reinvesting in our people, our facilities, and the community - we are proud of our past and ever mindful of our future.
Proud. Proven. Pecheles
Proud. Proven. Pecheles
Our History
1965 - Joe Pecheles Volkswagen
original facility

New facility completed 2022

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1988 - Audi Greenville
new facility completed in 2018
new facility completed in 2018

1992 - Joe Pecheles Hyundai
new facility completed 2023
new facility completed 2023

2000 - Pecheles Toyota

2000 - Pecheles Ford

2010 - Pecheles Honda
new facility completed in 2021
new facility completed in 2021

Welcome to Pecheles Honda! For more than 55 years, Pecheles Automotive has been proudly serving the New Bern, NC, area with open and honest service. You will never encounter any games or gimmicks at our Honda dealership as we value ethics and integrity above anything else. Our staff is composed of some of the most professional employees in the area who strive to deliver customer-oriented service and satisfaction to everyone who visits us. We open our arms to anyone searching for quality new and used Honda models, quality service and repairs and first-class financing.